"Skate to where the puck is going, not to where it has been."
Wayne GretzkyEvery project you break ground on today gets priced against a market you cannot see yet. This tool shows you what is clearing, what is failing, what is sitting unsold, and what is quietly waiting to come back on. Then it tells you the price your product has to hit to sell.
This is every listing in the Central Okanagan over the last 24 months, sorted by the year the building went up. The bar is the share that came off the market without a sale, cancelled or expired. Change the product type and watch what happens at the top of the ladder.
Pick the sub-area, the size, the mix, and the vintage you are competing against. The failure meter is built from what actually happened to real listings at that price relative to their market, not from an opinion about where the market is headed.
| Strategy | Size | $/sf | Per door | Gross | Fail odds | Sell-out | Revenue / mo |
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Most feasibility work counts active listings and stops. It misses the units that were listed, failed, and got pulled. Those owners did not stop wanting to sell. They are waiting for a better market, which is exactly the market you are about to launch into.
Give me an address or a PID and I will come back with the comparable sales, the active competition, the failed listings sitting in the wings, and a unit mix and price schedule I would be comfortable taking to a lender. No cost, no obligation.